We have the ability to monitor usage per venue by three critical metrics: (1) number of unique people per day who sign on, (2) total number minutes that they listened per day, and (3) the maximum number of people listening at any one time.
The first is good to help understand how many people you are reaching. The second is good for seeing the usage. The third is good for understanding the maximum traffic the system must accommodate. It is about 150 kbps per person.
Access to these data are found on the Audio Everywhere Cloud Server under Venue Servers and Labels. It is the first Server Usage Report. The second one (Tables) has details by channel and hour.
Here are some examples for one of our heaviest users. We are in July so there are not a lot of sports that drive usage.