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January 15, 2015 – For Immediate Release
SARATOGA, California — Underscoring its commitment to providing high-quality streaming audio through personal mobile devices, Audio Everywhere today announced that it has been chosen for an exclusive partnership with leading fitness entertainment company MYE Entertainment. Under the agreement, Audio Everywhere and MYE Entertainment will co-develop hardware and mobile app features to enhance the MYE AppAudio system released in March 2014.
The jointly developed solution, consisting of hardware and mobile app features, will provide health club members with high quality audio that corresponds with the facility’s televisions but is controlled via their own Apple or Android devices. Rather than simply providing the soundtrack, however, the technology actually marks the emergence of a new marketing feature. By making it possible for fitness centers to customize their iOS or Android apps to feature the colors, logos and text consistent with their own brand, the technology creates new opportunities for club operators to market to members directly on their mobile devices via welcome screens with streaming video capabilities and by scanning banner ads, coupon offers, schedules and more.
“While businesses in many industries will ultimately benefit from this innovation, we understood fitness centers represent one of the biggest applications in need of a comprehensive streaming audio solution for their customers,” said Lance Glasser, president and CEO, Audio Everywhere. “Our partnership with MYE accelerated development of cutting edge hardware and mobile apps that make it easier than ever for fitness clubs to take full advantage of the range of iOS and Android capabilities.”
Tony Garcia, president, MYE Entertainment, said the partnership benefits both companies, the fitness centers that use the technology and their customers. “Partnering with Audio Everywhere provides us with an immediate upgrade to our AppAudio technology by delivering the highest quality audio on Apple or Android devices from televisions installed anywhere in the fitness facility,” he said. “Under the agreement we also obtained exclusive rights to Audio Everywhere patents and patents pending for the worldwide fitness industry, providing MYE a solid technological foundation moving forward.”
For more information about MYE Entertainment please visit: www.myeclubtv.com.
For more information about Audio Everywhere please visit: www.audioeverywhere.com.
About MYE Entertainment
MYE Club TV Systems is a division MYE Entertainment Inc. a multi-million dollar electronics design and manufacturing company based in Southern California with state-of-the-art production facilities in the USA and abroad. MYE develops and markets a variety of innovative commercial fitness products including AppAudio, CardioCare machine management, Wireless audio transmitters and receivers, integrated TV audio receivers and LCD TVs for leading brands including Cybex, Life Fitness, Matrix, Nautilus, Octane, Star Trac and StairMaster. Visit http://www.myeclubtv.com or call 800-779-6759 or 661-964-0217.
About Audio Everywhere
Audio Everywhere is the leading provider of high-quality streaming audio solutions for fitness centers, bars and restaurants, casinos, and a range of other environments and applications. Founded by ExXothermic, Inc., in early 2012 as a Silicon Valley start-up, Audio Everywhere features free downloadable apps for iOS and Android users and leverages global Wi-Fi standards. For more information about Audio Everywhere please visit: www.audioeverywhere.com.